Branche d’Amour — Paris 2016

A Collection Rooted in Love

In 2016, Firas Abou Hamdan debuted Branche d’Amour — a Parisian collection whose name, meaning “The White of Love”, was more than just a title. It was a declaration.

This collection marked the early identity of the house, inspired by the way love begins as something delicate — barely visible — then grows, expands, and deepens. Like branches on a tree, it becomes stronger, more intricate, and forever intertwined.

“It starts small,” Firas says, “but it doesn’t stay small. It grows, it branches, it thickens. It becomes stronger and more bound — never letting go.”

That vision manifested in every layer of the design. The silhouettes were anchored in organic movement — branches sewn into the fabric, softly swaying as the models walked, yet grounded in structure. The embroidery and motifs echoed circles and interconnected threads — a metaphor for human connection.

“They were all attached to one another — no thread was ever isolated,” he recalls. “كلّن معلّقين ببعض، ما بيفلتوا.”

The palette was inspired by the soil — a tribute to roots, origin, and nature’s raw poetry. Tones of turabiyye (earth) blended with deep greens, bronze, gold, purple, beige, and soft brown. Butterflies perched on flowers, both literally in the fabric and figuratively in the air, bringing a sense of softness and transformation to the otherwise grounded pieces.

Blanche d’Amour was not simply about beauty. It was about emotional layering — a reflection of love as something that binds, roots, and grows.

“It was my way of showing how love becomes visible. Not just felt, but seen — through thread, color, and shape.”